KDB Business Services- Business Reviews and Tips

Monday, October 31, 2005

One thing I have had a hard time trying to perfect is keyword succession. I have submitted my four blog sites and two websites to numerous search engines and rss sites. I think I spent half an hour trying to think up 16 key words that were best suited to my content to draw in visitors for the first couple sites I submitted to.
The following article I found had helpful tips to guide me along to a better understanding to finding the proper keywords so I can get the maximum exposure I can manage.

Keywords And How To Use Them To Ensure Search Engine Visitors
Copyright 2005 Mal Keenan

What are keywords and why are they so important in
optimizing your website?

Keywords, basically, are the words or phrases that are most
associated with the subject of your business. These are
the terms that people will most likely use to search for
information about the topic of your website.

For example, your website is dedicated to the general
subject of “cat care.” The keywords that are applicable
for your business should be:

cat care
care cat
care of a cat
cat care clinic
cat care society
care of my cat
take care of my cat
take care of a cat
cat health care
to take care of a cat
how to take care of a cat
care for a cat
care of cat
care for cat
care of your cat
to care for a cat
how to care for a cat
taking care of a cat
cat dental care
persian cat care

There are more, most definitely, but these examples should
give you a good idea on how to come up with the most
effective keywords for your online business.

You could manually think of 1000s of applicable keywords,
but such would be a brain buster. Instead, check out the
tools found on the following websites:

https://adwords.google.com/select/KeywordSandbox

http://www.inventory.overture.com

http://www.goodkeywords.com

The features on these sites will give you a lot of
suggestions for possible keywords which you can use. Once
you have selected your keywords, it’s time to put them to
good use. Here are the things that you should do with them:

Populate your website’s content with the keywords. Try to
insert 2 to 4 keywords per 100 words. This will give you a
2 to 4 percent density level, which many experts believe is
the optimal amount of keywords to attract the attention of
the search engine spiders without compromising the logical
integrity of your content.

Remember, just because you use the keywords in your
content, doesn't mean that the readability of your content
should be sacrificed. Always keep in mind that you have to
keep your content informative.

Insert the keywords in your meta tags. Meta tags are HTML
codes that help the search engine spiders to identify your
web pages. Simply include the following tag in your source
code:

Please Note: In each of the HTML instances below, to create
PROPER html tags you will need to replace [ with < AND ]
with >.

[META name=”keywords” content=”(place your keywords here
with each term separated by a comma)”]

Meta tags should also be present for your title, with the
use of the tag [title] , as well as your headlines, with
the use of the tag [h1], [h2], [h3] and so on and so forth.

Here’s an example of a title tag for your source code:

[title]An Introduction To Cat Care[title]

And here’s an example of a headline tags:

[h1]Why Should You Care For Your Cat?[h1]

[body](the appropriate part of your content goes here)[body]

[h2]How To Start Caring or Your Cat[h2]

[body](the appropriate part of your content goes here)[body]


Use your keywords in your ALT tags. ALT tags is the
alternative text that appears every time the mouse cursor
passes over an image. It is advisable that you have a
working knowledge of HTML for this, though most HTML
editors like Microsoft Front Page and Macromedia
Dreamweaver have features that will make this easier.

It is important to note how search engine spiders read your
website. Once they have pinpointed your page, courtesy of
the meta tags in your source code, the search engine
spiders will read your content from the uppermost left part
of the page going to the extreme right, and back left in
the next line, much like how a web surfer will view your
site.

It is therefore essential that the uppermost left portion
of your webpage contains your keywords. This can be done
by including the said keywords in your title.

Your first paragraph is critical. Make sure to include
your keywords in the very first sentence, and also try to
mention your keywords at least twice in the rest of the
paragraph. Succeeding paragraphs need only mention your
keywords at least once.

Divide your content into paragraphs, and introduce a shift
in subtopic with a sub-headline. The sub-headline should
also include your keywords.

Lastly, about the bottommost right portion of a web page,
many people are actually having a hard time figuring out
how to include the keywords in this section. Here’s a
simple trick. The bottommost right portion of a page is
usually reserved for your copyright notice. In our running
example of a business involved with cat care, where “cat
care” are the primary keywords, you could use the copyright
format below:

© 2005 cat care

That should do it, right?

Keyword research and website optimization are only a small
part of getting high search engine rankings. I will cover
other strategies in coming articles.


----------------------------------------------------
Mal Keenan is publisher of Home Business Tips newsletter:
http://www.home-business-tips-newsletter.com
Download his FREE Report with Loads More Search Engine Tips
and other Strategies for Running a Successful Online
Business:
http://www.homebusinesssuccessvehicle.com

Are you at stay at home parent looking to make some extra cash? Check out this site for cool ideas.
Bizymoms.com


Magnificent Money Affiliate Program










Lung Cancer
Lung Cancer

Sunday, October 30, 2005

There are so many new things in the technology world today. The newest thing to hit the internet is called podcasting. Podcasting is a means of distributing audio and video programs via the Internet that lets users subscribe to a number of files, also known as "feeds", and then hear or view the material at the time that they choose. A feed is usually in the MP3 audio format.
If you would like to know more on podcasting you could go to http://enwikipedia.org/wiki/Podcasting
The following article explains how use you could use podcasting to add to your business.

Home Business Exposure on Yahoo!
Copyright 2005 Ron LeBlanc

Everyone who has ever been on the internet has heard of
Yahoo! If you haven’t, then quit reading and go visit now.
Yahoo is such a popular site that my website ranking
toolbar from Alexa shows a number “1” under website
ranking…that’s popular. So it would probably be a good
idea to get some exposure on Yahoo! for your home business.

Here is a great way to get in at the beginning of a trend.
If you’ve never heard of a podcast, then you should
definitely get up to speed on what they are. In brief,
they are archived audio files usually in mp3 format that
you can download into your player such as an iPod. Hosting
those files is called podcasting. People can listen to you
whenever it is convenient for them.

Podcasting is in its infancy as of late 2005. Yes, there
are a lot of podcasts, but users are very few compared to
the total number of internet and iPod users. So how does
Yahoo! fit in? Well, one of the things about podcasts is
that they have usually been hard to find or search for.
None of the major search engines had done much with them as
of this writing.

Enter Yahoo! You can now go to podcasts.yahoo.com and
search for whatever you want. Many of the podcasts are
vocal in nature such as instruction or the old teaching
tapes. Here is your opportunity – home business is a very
frequently searched topic on any search engine, so it is
only a matter of time until it is frequently searched on
the Yahoo! podcast site as well. You can get traffic to
your site by making your own podcasts and submitting them
to a site that Yahoo! searches such as iPodder.

There probably won’t be an incredible amount of competition
for your home business for some time. Meanwhile, you have
the opportunity to be a step ahead and be seen as an
expert. You will be an expert by the time everyone else
figures out that they should get into podcasting too.
There is a great article on how to get started in
podcasting at the website MCPromotionsPress.com

This time in podcasting is like the times in the mid 90’s
when you could easily get great search engine ranking with
just a little effort. Your home business can get some
great exposure - Don’t miss the ride!


----------------------------------------------------
Ron LeBlanc, PE spent 20+ years in science and engineering
when woke up to his true potential and began working from
home. He lives in Boulder, CO and works out of his home.
He enjoys helping other people learn to do home based
businesses. Get his tip-filled newsletter and some special
offers at http://www.be-do-have.com

Are you at stay at home parent looking to make some extra cash? Check out this site for cool ideas.
Bizymoms.com


Magnificent Money Affiliate Program









Lung Cancer
Lung Cancer

Saturday, October 29, 2005

I was discussing domain and hosting sites to join yesterday. Today I would like to mention that you don't need any special html, java script or perl knowledge to create your sites on any I mentioned yesterday. I did take html a long time ago back in the year 1996. So needless to say I don't recall much of it. So it is a good thing it isn't necessary.
One thing I have noticed though since I have been doing affiliate ad posting is it does become easy to pick the html code up. I have misplaced a few of my codes and had to scan through and see what is missing. Once you get used to the layout it is easier to define and build on from there.
I have decided to open an online ebook store. For this purpose I decided to try out http://www.netfirms.ca and see how I like that hosting site. When I joined, they sent out a website starter cd that helps you build your site to completion implementing all the features they have to offer. I am looking forward to learning more new things to brighten my future!
The following article talks about 4 mini websites that you can choose to build quick and easy to start selling your product today.

The four types of mini sites you can create and make money from.
Copyright 2005 Emmanuel Segui

Mini-sites are growing up all over the web because they are
so easy to set up and fast to provide a stream of passive
income. You can become a webmaster in a couple of weeks and
learn how to create many mini websites for fun or for
profit.

A mini-site is a two or three page website that is designed
for a specific task: either to sell something, get a
subscription or to make money as an affiliate for somebody
else.

There are four types of mini-sites you can create, without
knowing any code, which can bring you four different
streams of internet income.

1. Creating a "1-page" sales letter mini-site. Obviously,
this is the first type of website that you will think of. A
"1-page" sales letter mini-site’s main purpose is to sell
your own product, whether it is an ebook, some software or
multi-media product. When finished, your mini-site
contains your sales letter page and your order page where
people can download the product they just purchased. If you
already have templates of these two, you can create your
mini-site in 10 minutes flat.

2. Creating an "affiliate showcase" mini-site. An
"affiliate Showcase" mini-site is an organized page where
you offer a list of products people can buy. An affiliate
is where you advertise someone’s product and when someone
buy’s it, thanks to your publicity, you get a percentage.
The products you recommend to your potential clients need
to be related to each other. For example, If you are in the
health and fitness industry, you will recommend a weight
loss ebook or a good fitness equipment guide. You can
include private sites to get a coach and/or a specific
program on fitness.

3. Creating a "simple newsletter" mini-site Newsletters
serve several purposes. A newsletter will help you position
yourself as an expert, help you build credibility and
rapport. Setting up a simple newsletter mini-site has one
purpose only: get as many subscribers as possible. When you
position yourself as an expert through the different issues
of your newsletters which you send out every week, two
weeks or even every month, you can recommend products or
services related to your niche market. That's how you
create another stream of income through newsletter or Ezine
marketing.

4. Creating an "about me" page mini-site. An "About Me"
page mini-site is simply a site where you will tell the
world about yourself and your interests. On this page, you
will set up links to your products, or newsletters to your
affiliate's products. By getting traffic to this kind of
site, you can convert people into buyers and make another
streams of internet income.

You don't need to know programming. You don't need to be a
computer geek, buy expensive software, or pay outrageous
fees to a webmaster. With professional-looking templates,
you can set up a mini-site with graphics, headlines and a
mini sales letter in about 3 hours. If you want to
elaborate a more complicated mini-site with a long sales
letter, some compelling graphics, powerful headlines and a
subscription box that will help you generate leads like
crazy, you would spend 2 to 3 days.


----------------------------------------------------
Create a simple mini-site in 10 minutes flat with Jim
Edwards' wildly successful course. With
professional-looking templates and all the software you
need, you own everything possible to create as many
mini-sites as you want, quickly, painlessly and fast.Check
out at http://www.minisitecreatorreport.com

Are you at stay at home parent looking to make some extra cash? Check out this site for cool ideas.
Bizymoms.com


Magnificent Money Affiliate Program


Magnificent Money Affiliate Program








Lung Cancer
Lung Cancer

Friday, October 28, 2005

You know, when you are starting out looking for the best place online that offers everything you need for your domain and hosting services, it can be a little overwhelming. You may not know what to look for in a service. What seems to be a good deal, later may turn out to be not so good. So what do you need? How much is a good price and how much is too much?
I had a little debate with my mother, my grandmother, my brother and my dad. We are all in one internet business or another and we all use a different service. So today we went to a couple sites together to discuss the likes and dislikes of each site.
My brother likes http://www.doteasy.com
My mother likes http://www.readywebsites.com
my grandma likes http://www.netfirms.ca
I like http://www.faststartwebsites.com
my dad is just starting out so only has gone to a domain listing at http://www.namespro.ca
I could start and explain to you the pros and cons of each site but it would not be sufficient. You should check out each of these sites yourself and see what features you are looking for. Readywebsites has a complete package with autoresponder, email, newsletter, and other neccessary components needed. But netfirms.ca promotes adwords as part of the offer which could save you a few bucks there. Check them out.Think about it. Ask around and see if anyone you know has any of those or what they would recommend.
I may just sign up and create another website through netfirms as well. Then I can do tests and see which one will take me further.Just a thought....
I'll leave you to check those out and make a decison.

Are you at stay at home parent looking to make some extra cash? Check out this site for cool ideas.
Bizymoms.com


Magnificent Money Affiliate Program










Lung Cancer
Lung Cancer

There really is so much to learn about business isn't there? All the terms and annotations. Some days I go to bed so full of what I have just studied that I know it will be a full few days before it all sinks in, and by then I will have added new stuff on top. But I take such joy in learning all this new information that can better help me to be the best I can be in my own business.
The following article I found useful with a touch of wit to it. It sounds ridiculous but I could see it really being true. I was introduced to a new concept called polarization.

Why Jerks Win At Direct Marketing
Copyright 2005 Willie Crawford

Have you ever noticed that some very successful direct
marketers go out of their way to be cantankerous? Have you
ever wondered why? Today we're going to discover their
secret? It makes many of them millions!

Studies have shown that people buy on emotion and then
justify it with logic. We buy new BMW convertibles because
we know we'll look good in them. Then we rationalize that
"BMW makes a very good car that will prove to be a great
long-term investment."

Those direct marketers that come across as cantankerous, or
even total jerks, are deliberately tapping into the
emotional side of their market. They're doing something
called polarization.

Polarization is the art, or science, of getting members of
your market to take an emotional stance. You want to get
them to either really like you - or dislike you. Those who
are neutral rarely buy your products. Remember, people buy
on emotion, even though they ‘re often not conscious of it.
Getting people emotionally charged INCREASES your chances
of making a sale!

One marketer that understands this concept and uses it
brilliantly is copywriter Gary Halbert. Gary will tell you
that he is the greatest copywriter alive, and he charges
for his services accordingly. If you visit Gary's site at:
http://TheGaryHalbertLetter.com you'll see that he is very
politically INCORRECT. Gary goes out of his way to insult
his audience, delivering smack after smack as he educates
you on what good copywriting is.

Gary understands that not everyone is his market. So he
creates strong feelings, and this drives away those who
would never buy from him... and really endears him to those
who appreciate his work. This tactic is very effective,
and Gary has no shortage of customers making him rich.

Another marketers who understands this concept very well is
Jay Abraham. I watched Jay Abraham, Stephen Pierce, and
Rich Schefren orchestrate a teleseminar in 2004. Leading
up to this teleseminar, they sent out a barrage of
emotionally charged, very informative emails.

Their numerous joint venture partners also sent out a
tightly orchestrated barrage of emails to their lists.

Those who saw the tremendous value in the free information
provided in all those emails were charged up. They were so
charged up that many could hardly wait for the teleseminar
to take place. I was one of those nudged to sign up for
this $497 teleseminar through all of those emails :-)

A final example of a marketer brilliantly employing
polarization is a guy who calls himself "The Rich Jerk." I
won't reveal his identity, but will tell you that coming
across as a jerk is making him millions on the Internet.
He is a very good marketer in his own right (he recently
sold a website on Ebay for $379,000).

This "Rich Jerk" uses emotionally charged copy on his
websites and it's very effective. Part of what makes his
copy so effective is that he also incorporates proof of
what he says. Reading this copy, you get emotionally
charged up, and at the same time, you realize that you've
encountered someone who can really help you succeed. You
can see how he does this by reading his copy at:
http://WhyJerksWin.com

By studying the examples above, you see that using
polarization, or even coming across as a jerk, can be a
very powerful marketing tactic. It can touch your reader
at a deeper psychological and emotional level than many
other marketing techniques. However, don't forget that
another reason this works in the examples above is that
these marketers also deliver tremendous value to their
customers. They also PROVE their points.

Without also incorporating proof into their copy, this
tactic probably wouldn't work. Without proof they would
just turn prospects off. So now you know... jerks win at
direct marketing because they employ polarization and proof.


----------------------------------------------------
Willie Crawford has taught PROVEN Internet marketing
techniques to thousands of successful Internet
entrepreneurs since late-1996. Subscribe to his free
weekly ezine, which helps you cut through the clutter and
time-wasting hype.
Subscribe now by visiting: http://WillieCrawford.com

Are you at stay at home parent looking to make some extra cash? Check out this site for cool ideas.
Bizymoms.com


Magnificent Money Affiliate Program











Lung Cancer
Lung Cancer

Wednesday, October 26, 2005

As always I am researching new ways to make money with as little income going out as possible. Yes, I know it takes money to make money, but some of us have a little less money than others but still a strong desire to branch out and try to make it in the online business world.
Most of us who would like to work from home online have no extra money to be trying out every new idea available out there that offers to help us ten fold for $30 a shot(or more). So, dig deep and dig far. There has got to be a cheaper way, right?
It is so tempting to just give up when you see no income coming in yet. It seems like there is constantly still something else you need to make the business better and more noticed,and bringing in the customers. But the number one lesson taught in business school is that in the first year of business EXPECT to lose money. Just because society has evolved a little and we can now have the freedom and ease of conducting business online in ways we never could before, it doesn't mean that the rules have changed altogether.
Just as you can't lose 50 pounds of excess weight in one month for long lasting results, you can't expect to get rich quick in business. It is all a process. You test some things out, change this and that, and have faith and perseverence. If after 2 years you still don't see a single penny and are still losing money, then maybe you should seek professional help.(professional business help that is).
Think of all the writers out there. How many publishers do they have to contact before someone thinks them worth the bucks. Even before that, how many rewrites have to be done. It is a process. But one that can not be given up on if you have the passion and desire to succeed.
The following is an article that I jumped right on to help increase my flow of business. The researching has been done and I recommend you email him to get the list he is offering.

HOW TO GENERATE TARGETED WEB SITE TRAFFIC WITH THIS SIMPLE TACTIC
Copyright 2005 Robert Evans

There is no excuse for NOT employing this marketing tactic.
It will not cost you any money and it can be duplicated as
many times as you like and once you have set it up it will
go on sending traffic to your site for months, even years
ahead.

The tactic I refer to involves placing as many keywords as
possible on Pay Per Click Search Engines. And I will show
you how to get up $500 worth of free targeted traffic just
by following the guidelines below.

As well as the more popular PPCSEs such as Kanoodle,
Overture, Sprinks and FindWhat there are a number of newer
ones that offer sign up bonuses in the form of a starter
balance in your account. These range from $1 to as much as
$250.

Bids start as low as 1 cent, so if you get a $1 bonus you
will receive 100 visitors to your site. There is usually no
limit to the number of keywords you can list. I have over
1000 keyword phrases listed on 30 engines and every visitor
"costs" me 1 cent.

By the time I have used up all my credits I will have
generated many thousands of hits to the four sites I am
promoting. And all for free. This is genuine, quality,
targeted traffic. How do I know it is targeted? Because I
employ a simple but effective tactic to ensure that the
visitors I get know what they are going to my site for. On
one of the sites I am looking for freebie hunters and on
the other three I am selling a product or service - and I
state as much in either the title or description or both.

I realise this breaks the established rule of advertising
in that you should not reveal the price in the ad itself -
but remember, this is a Search Engine with a difference
because we are "paying" for the visitors I get.

For the products and services I am promoting I either
reveal a price or make it clear that something is for sale
- that way we keep the freebie hunters from wasting their
time and our account credits!

So what do you need to kickstart your PPCSE marketing
campaign? First of all you will need an Excel spreadsheet.
If you don't have Excel then you can pick up a streadsheet
here:

http://garbo.uwasa.fi/pc/spreadsheet.html

Divide your spreadsheet into 5 columns:
In column 1 type in your keywords or phrases, as many as
you can come up with relevant to your site.
In column 2 put in your bid price. We recommend 0.01. Make
sure your spreadsheet programme does not enter a comma, or
the PPCSEs will NOT accept your listing.
In column 3 type a title or headline. Make this short but
interesting and if relevant mention a price or something
like "under $30" or "at a competitive price" etc so the
visitor knows you are selling something.
In column 4 type in the URL of the site you are promoting.
In column 5 type a short description.

Here is an example of one of my listings:

marketing resources
0.01
Free internet marketing action plan
http://www.market4profit.net/free_marketing_action_plan.html
Build your downlines in several programmes quickly and
easily

Use a resource like Word Tracker to find relevant keyword
combinations. Then prepare your spreadsheet as in the
example above.

Next, find some PPCSEs and create your accounts. (For a
list of PPCSEs I employ simply send a blank email to:
ppcse@market4profit.net) Before you sign up make sure they
are still offering the bonus credits on your account. Once
you have signed up, simply log in, click on Manage
Listings, then Add Listing, then on "Click here if you have
multiple listings" under the form.

Go back to your spreadsheet, copy the entire contents and
paste them into the box on the Multiple Listings page.
Click the button. Your listing will then either be added
instantly to the database or you will receive a
confirmation by email some hours later.

You can keep adding keywords for other sites, but try not
to duplicate any given word or phrase as this might be
classed as spamming. To check your ranking on any PPCSE you
have an account with just do a search on a keyword or
phrase.

The great thing about these engines is that you can check
your stats in real time. You can find out which keywords
are clicked on, how often, how much it has "cost" you and
how much there is left in your account.


----------------------------------------------------
Bob Evans has been marketing on the net since 2000. His
GET-IT-DONE! Marketing Action Plan includes a whopping 1000
personalised listings for you to copy and paste right into
these PPCSEs
http://www.market4profit.net/marketing-action-plan.php

Are you at stay at home parent looking to make some extra cash? Check out this site for cool ideas.
Bizymoms.com


Magnificent Money Affiliate Program












Lung Cancer
Lung Cancer

Tuesday, October 25, 2005

Todays subject, product development. What makes a good product? Why does one product sell better than another one when they both appear to have the same features? Is it the advertising promotions? Is it the cost detail? Or is it the life time warranty offered?
It could be any or all of those things combined. But an excellent end result starts with the perfectly laid out and thoroughly thought out preplan.
Would you purchase a house just based on a designers colourful spiel and a picture of the completed project? No. You would demand a complete layout of the electrical, plumbing, foundation structure, materials being used, support beam alliance, etc.
You would call in the professionals to verify all regulations were being met, and that all inspections would pass. Nothing left to chance. You don't want to worry or wonder about anything, after all this is your dream house! In order to give complete confidence in their abilities, the developers know this and would most likely have everything available for you. That's good business.
The same goes for your product. You need to have a solid well developed design. The following article should give you some pointers to verify that you are on the right track to providing the best business you can.

Master The First Step Of Successful Product Development:
Copyright 2005 Coco Fossland

Ready to create and launch an information product that will
have a indelibly positive affect on your business? ...a
product that brings you recurring passive revenue,
pronounces you as an expert in your field, and produces a
lower entry product to get prospects into your marketing
channel?

If you are, then put on your seatbelt, because you're in
for the ride of your life! A ride that can be exciting,
empowering, exhilarating, and life-changing!

The first step of any successful product creation, and
often the step forgotten and minimized, is the step of
creating a well thought out Product Definition Blueprint.

A Product Definition Blueprint describes in detail, what
your product is, what it does, and who it's for. It tells
you what your product is, and what it is not.

A well written Product Definition Blueprint offers several
key benefits:

First, it helps you stay focused, on track, and committed
to a clear, tangible goal. Without clear boundaries about
what your product is and what ultimate benefit it provides
customers, you might get stuck in the trap many first-time
product producers fall into... the trap of never
completing... It only makes sense that if you don't know
what you're completing up front, how do you know when
you've finished it??

Second, it enables you to effectively describe your product
to others. Chances are, when launching a new product, you
will enroll the help or support of others during the
process. Whether you decide to get input from experts,
enlist a sales copywriter, or hire a web designer, having a
clear, concise description of what your product is, what it
does, and who it's for will make enrolling the support of
others seamless.

Third, it lays the foundation for excellent marketing
messaging. If you begin product development with a well
defined audience and a specific ultimate benefit, you've
made marketing a cinch! So often inexperienced product
developers build a product first and then find an audience
later. This can lead to having a product that no one
really wants to buy. However, by considering your audience
from the get-go, you can deliver the message and value
throughout the product development process. At the end,
building your marketing materials is an easy, seamless
process.

To build your own Product Definition Blueprint, answer the
following twelve questions:

1. Name five reasons you would like to create an
information product.

2. What subject(s) would you like to explore in your new
information product? List 5 possible subjects.

3. What solutions or benefits could you provide to your
audience in an information product format? List at least
10 possible solutions and benefits.

4. If you could only create one information product in the
next 4 months, which one would be most exciting and
rewarding for you to produce?

6. Who is your target audience? Who is your audio product
for? Describe them in as much detail as possible.
Describe their demographics, psychographics, interests,
career, hobby, gender, marital status, etc.

7. What needs does your target audience have, that your
product could in some way solve? Why do they need your
product now?

8. What ultimate benefit or result will your information
product deliver to your target audience?

9. What will your customer expect from this product?

10. In what format would you like to deliver your
information product? Downloadable PDF files, downloadable
mp3/wma files, software system, online accessible webpage,
physical CD's, workbooks, special tools, reports, eMail
delivery of content, other?

11. What is the name of your product?

12. By when will your product be complete?

Now that you've answered the twelve questions and built
your Product Definition Blueprint, take a moment and feel
the excitement of knowing that you have taken the first big
step in bringing to life your information product!! Let
yourself taste all the success, fulfillment, and
possibility that will come right along with it!


----------------------------------------------------
With her primary mission being to facilitate and guide
individuals in sharing their gifts with the world, author
of the forthcoming book, The Power of Trust: Trust
Yourself, Transform Your World, Coco Fossland coaches and
consults clientele who are passionate about creating
world-changing businesses. After years of working in a
corporate setting, providing strategy and technology
consulting for large multi-national businesses, Coco craved
the opportunity to build something authentic. Coco Fossland
successfully founded a business that blends Fortune 500
best practices with a spiritually conscious approach. While
this concept may confuse some people, Coco Fossland Inc.
masters the art of balancing these two often opposing
ideals in the business world, graciously assisting quality,
spiritually-conscious businesses that make our world a
better place to live.
http://www.cocofossland.com

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Lung Cancer
Lung Cancer

Monday, October 24, 2005

Another tool one can find to use to better your online business is called a forum. What is a forum, and why does it help? I wondered about those same questions myself so I decided to take a browse through one of the forums found in the site for affiliates of the company SBI that I joined yesterday.
I must say, it was very interesting and informative. I could see how it will become very useful to me along the way to my success with this company. One of the benefits is, the people who share in this forum posting are both consumers and business owners as well, thus giving the perspective impressions from both sides to any queries or concerns brought up for discussion. Everyone wants to be successful and all are there to help in anyone else's success as well. The benefits of team work with the bonus of personal professional gain.
The following article should give you some more information on what forums are and how they can better help you to take one step further in being the best success you can be, while still enjoying yourself.

How Can Joining a Forum Help Your Business?
Copyright 2005 Ryan Ginster

Online forums are a fantastic reminder of the influence the
internet has had on society. Using forums to connect with
your market is a natural progression.

Forums are online communities where individuals can discuss
topics ranging from fly fishing to breast feeding to
internet business. Discussions are conducted by posting
notes to the forum. A single discussion is called a
'thread' and most forums have several - even hundreds - of
threads going at any time.

What is truly remarkable about the use of forums is the
personal quality of the discussions. Read some of the posts
on forums such as ivillage.com and you'll soon see that the
members become more like neighbors (and even friends) than
strangers connected only by the keyboard and monitor in
front of them.

Where brick and mortar businesses used to prosper based on
their involvement in the community - online businesses now
have a neighborhood all their own - online forums.

How can participating in a forum help YOUR business?

NETWORKING:

Online forums are a fantastic place to connect with others
who are knowledgeable about your business. You probably
cater to the same audience and share a common interest. If
your businesses compliment one another you might just find
a highly profitable partnership or joint venture.

Even if you don't find a working relationship you may find
the referrals or discussions highly beneficial.

TRAFFIC BUILDING:

Along with the referrals you may get when you've developed
a trusted online presence with other members of the forum,
you are also likely to attract targeted visitors to your
website.

If the forum permits you to post a signature (your website
URL) onto the posts then you can be sure that some of the
members and quite likely some of the 'lurkers' (people who
view but don't post) will come check out your site.

EDUCATION:

Using the forums wisely can open you up to a great
education. Whether it is from fellow entrepreneurs in your
field or experts and other posters - you are participating
in an 'inner circle' type discussion that may open your
eyes to new developments and opportunities in your business.

ADDICTIVE:

The only downside is the highly addictive atmosphere. With
members posting from all over the world it can be difficult
to reign in your viewing time on forums.

On the flip side, other members are hopefully as interested
in what you have to say and you may quickly develop a
reputation as a reliable source for information.

Be very cautious to follow forum rules. Never spam a forum
- your aim should be to participate in a conversation, not
interrupt it. Have fun and watch your business grow!


----------------------------------------------------
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Lung Cancer
Lung Cancer

Sunday, October 23, 2005

I was reviewing this latest affiliate program that I joined last night. It is for the SiteBuildIt or SBI. It is a wonderful program with the most information and support I have seen in a program yet. The products to sell are also top of the line and I have just puchased the complete package so I can design my own website and get products selling myself.
The one thing though I noticed was the free products and information packages available to offer to help get sales boosted. All useful information that is easily passed on to the perspective buyer that he/she can use in their business on a daily basis. I realized that that was one of the true keys to success. There are all the promotional offers of "buy one, get one free" deals out there but you still need to buy to get it. With the bonus free informational or useful product option though it allows the perspectives to feel they can still enjoy something for nothing. They will remember that. There are several reasons why people don't buy right away. They are unsure of the product/service and need more time to research and think, they don't have the money right now, or are just browsing for useful tidbits to keep in mind for later when they need something specific.
Offering a free useful product allows them to taste what you have to offer, try it out and keep them thinking of you for the future(especially if the free offer benefits them).
The following article came across my desk today and I thought it was perfectly timed. I hope it will get you thinking of something you can incorporate into your daily strategy.

Give Them Something Useful - A Small Business Marketing Tip
Copyright 2005 Marketing Comet

Naturally my wife wanted a new Burberry purse when my
father in law asked her what she wanted him to pick up in
Europe. She's all about purses. He bought her a beautiful
purse in Rome and sent it to her when he got back in the
States.

Along with the bag, there was a card-stock envelope
containing the receipt and something very interesting - a
map of Rome. It was one of those little tourist maps and it
had all the Burberry stores in Rome marked off so you could
find them.

Absolutely brilliant. First the map is useful, a great
marketing tool is something people will keep around. This
is why magazine advertising is so effective. It's also
something you might pass on to people you know who are
traveling to Rome - and now they'll know where to get a
nice purse just like yours. Also, while you are in Rome you
might just decide to pick up a second purse for Aunt Clara
and now you can find your way back to a shop.

Companies of all sizes have used giveaways in marketing
forever. Gillette had the brilliant idea of giving razors
away, and then charging for disposable blades which you had
to throw away frequently. Cracker Jacks are known for the
toy surprise inside. Food vendors give away free samples to
get you to buy more.

The psychological urge to reciprocate when somebody gives
us something is so strong that Cialdini wrote about it in
his seminal book on Influence. That urge is stronger the
more valuable the giveaway. Reciprocity is not the only
factor that can make giveaways useful small business
marketing tools.

Some of the features of great giveaways:
-They are tools or information that customers will use
repeatedly
-They have a positive emotional component
-They can be passed along to others building the marketing
effect
-The benefit of the giveaway is overt
-The giveaway builds a strong mental link to your business
-The giveaway helps the customer buy from you.

I personally believe that well-tailored informational
products are probably the best giveaway ever. Kraft foods
sends out a free monthly magazine full of recipes (all
using Kraft foods). That giveaway has all of the above
features. So does the tourist map of Rome.

If you're in business in 2005 you need to take small
business Internet marketing very seriously. The Internet is
a great medium for giving away information products. If you
run a lawn care business, maybe you have a printable
planting calendar on your web site. If you own a restaurant
near a theater district, maybe you publish a calendar of
upcoming shows with your phone number for pre-theater
reservations.

I love to go to conventions and walk the floor with a bag
picking up tons of free stuff. Honestly, most of it goes
right in the trash. I keep pens and other useful stuff, but
who has time to look through 500 company brochures? While
they are cute, wacky toys and stress relief pillows just
clutter up my office. That stuff is very expensive, and I
think the marketing value is very small.

This year I went to the Boston wine expo - two days of
drinking wine! Some pear grower's association was there
giving out samples of pears. Their giveaway was a cardboard
wheel that you could use to match a varieties of pears with
a types of wine and types of cheeses. This is particularly
useful if you are a chef looking for ways to put a menu
together.

My friend who owns a car repair shop is pricing out travel
mugs. This is a pretty good giveaway. Ideally, when people
have car trouble they'll have their coffee with his phone
number on it in front of them.

What can you give away that is useful? It may just be
information in a form that costs you nothing, or it might
be a something you budget for. Remember the list of
features when you look at your giveaways.


----------------------------------------------------
J D Moore - Marketing Comet
http://www.marketingcometcoach.com
Get More Profits From Your Small Business Marketing

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